Kevin Cleary is the CEO at Clif Bar & Company. The world knows Clif Bar as the leading brand of organic nutrition bars. They target health-conscious individuals who live a fast-paced life. Clif Bar is still privately owned by the husband and wife duo that first founded the company in 1990. In 2013, they decided to give the position of CEO to Kevin Cleary, who has been with the company since 2004.
Cleary has implemented a Five Aspiration doctrine: Sustaining Our Business, Our Brands, Our People, Our Community and the Planet. Through this doctrine, Cleary has guided Clif Bar to spread distribution, and launch its first owned and operated bakeries in Idaho and Indiana. Cleary has also put an emphasis on using the best organic and sustainable ingredients the company can find.
Cleary often speaks of leading a healthy, resilient company and hopes to be a catalyst for global change. Clif Bar truly attempts to fulfill their sustainability goals. The company’s 115,000 square foot headquarters achieved LEED Platinum certification in 2012. To make their food, they use certified sustainable ingredients, renewable energy, eco-friendly packaging and minimally polluting transportation.
We are excited to hear from Kevin Cleary at the 2017 Net Impact National Conference!